5 Categories. One Refined Concept to Go Further.

As one of Vietnam’s largest delivery services, Giao Hàng Tiết Kiệm (GHTK) was previously recognized as a National Brand in 2022. In this rebranding journey, the brand officially shortened its name to “GHTK” — a symbolic move representing its shift in positioning: from an affordable shipping service to a fast, reliable, and modern partner for retailers across Vietnam.

See the full case study: GHTK Rebranding

This name refinement marked the beginning of a larger transformation: from the refreshed logo and sub-brand system to brand architecture and how GHTK communicates — on mobile screens, in motion graphics, even across delivery trucks on the streets. The new identity helps GHTK stand out in a crowded logistics market, while staying approachable and in sync with its community of users.

Returning to the prestigious Transform Awards Asia, one of the leading global awards for branding excellence, the GHTK Rebranding project by M — N Associates proudly took home five major awards across key disciplines — from strategy to design execution:

— Gold for Best Brand Architecture Solution
— Gold for Best Implementation of Brand Development Project
— Gold for Best Visual Identity from the Transport and Logistics Sector
— Silver for Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
— Bronze for Best Use of a Visual Property