Duy Nguyen (Duy — N), Executive Creative Director at M — N Associates, has been appointed to the Qualification Jury for the MMA SMARTIES Vietnam 2026. His selection highlights M — N Associates’ growing authority in aligning strategic design with measurable marketing impact across the region.

Organized by MMA Global, the SMARTIES Awards recognize modern marketing campaigns that combine creative innovation with tangible business growth. The 2026 edition sets unified global benchmarks across categories celebrating Creative & Innovation Impact, AI Marketing, and Brand Experience.

As a Qualification Juror, Duy — N brings extensive expertise in crafting transformative brand identity systems. Under his creative direction, M — N Associates has earned global acclaim across D&AD, The One Show, ADC, Transform, and Dieline Awards for iconic work with MoMo, Biti’s Hunter, GHTK, and Quang San Art Museum, elevating visual storytelling through rigor, emotion, and craftsmanship. His repeated appointments to international judging panels uniquely position him to evaluate complex campaigns with both creative intuition and strategic objectivity.

Submissions for MMA Vietnam remain open through July 2026.