Over the past decade, M — N Associates has grown from a local team into an internationally recognized branding agency. Its culturally inspired approach to branding has earned numerous awards and worldwide recognition.

This journey reached a pivotal milestone at the Brand New Conference 2024, where we celebrated our 10th anniversary by becoming the first Vietnamese design studio to present at the event. Standing on stage in Salt Lake City to share our story and many “firsts” was a proud moment that affirmed the studio’s place among the world’s best. It also marked a historic representation of Vietnam’s design industry on an international stage.

Beyond the milestone moment on stage in Brand New Conference, 2024 also stands as one of our most prolific and defining years. The studio delivered a wide spectrum of branding work across industries, collaborating with some of Vietnam’s most influential brands such as GHTK, Biti’s Hunter, and MoMo. Each project reflected a shared belief in culturally grounded thinking and long-term brand building.

Taken together, these works form a snapshot of a studio in motion, shaped by trust, ambition, and collective commitment. From local collaborations to global conversations, we closed our tenth year not as a conclusion, but as a strong foundation for the decade ahead, one that invites a deeper look into the work, ideas, and stories shaping M — N Associates’ next chapter.