The new Biti’s Hunter logo is a bold evolution rooted in heritage, integrating the abstract bird mark in the top right corner to symbolize freedom and progress. The logotype’s clean, dynamic strokes evoke two legs standing firmly and the forward-facing “H” mark represents pushing boundaries while honoring cultural roots. It allows a bolder presence across different categories and inspires new generations to strive, explore, and innovate.

At its core is the forward-facing “H” mark, a powerful representation of Hunter’s spirit—pushing boundaries while honoring its cultural roots. This reimagined logo allows for a bolder presence across different sneaker categories, seamlessly blending tradition with contemporary designs. It signifies a step forward, transcending limits to inspire new generations with a platform to strive, explore, and innovate.

The MN Hunter display typeface embodies the dynamic, forward-thinking spirit, with tilted characters symbolizing progression and sharp cuts evoking boldness. Diacritics are inspired by movements like the curvature of the nón lá and dragon shapes. The TT Commons Pro font complements it with a neutral aesthetic. Together, they form a cohesive identity capturing Hunter’s spirit.

Together, we crafted and defined the first re-debut comeback line of Biti’s Hunter, introducing the new mark with a fresh identity. This collection reimagines materials and design structures, harmonizing form and function across various sneaker categories, setting a bold new standard for the brand.