We carefully researched and studied to include his unique artistic techniques and style in creating a new look for the museum. This involved giving the museum a new name and create a unique custom typeface MN Vũ Đức Thắng with “pottery-shoes-soul” inktrap touches. We wanted to echo his process and masterpieces into content system.

The brand’s visual system was created to resonate with the beauty of the various unique artworks while systematizing them into an archive through a new, clean photography style. A deliberate pottery silhouette canvas was employed for buttons and patterns across different applications, maintaining a unique and relative aesthetic. This design approach bond to a grid system inspired by the 3-parts floor plan layout of the museum, ensuring consistency and structure throughout the brand’s visual elements.

We simplified the color palette, emphasizing the vividness and authenticity of the artwork, especially the rich colors and textures of the ceramic glaze. This focused approach highlights the authentic essence of each piece, elevating their visual impact while preserving their nature.

Collaboratively, we aimed to assemble the Bát Tràng Museum towards a more contemporary while preserving its rich heritage.

Craftsmanship is placed at front and center. Each object is shot with natural lighting to reveal its intricate forms, from the sheen of a glaze to the curve of a vase, capturing the artisan spirit of Bát Tràng Museum while reinforcing the contemporary aesthetic that honor the museum’s heritage.

Even the smallest details carry the brand’s imprint. Each symbol – from wayfinding signs to app icons – draws inspiration from ceramic forms and silhouettes.

The result is a family of clean, intuitive icons that not only guide visitors effortlessly but also add a subtle handcrafted touch to every interaction, reinforcing the museum’s unified visual language.

Our grid system provides the backbone for all visual elements, drawn from the unique layout of the museum itself. This approach creates harmony across diverse materials, aligning text, imagery, and graphics with precision.

By echoing the museum’s own layout, the grid subtly bridges the gap between the space’s rich heritage with the brand’s modern presence.

From pottery to pixels, the brand seamlessly extends into the digital realm, from social layouts to key visual posters, every piece continue to echo the museum’s new outlook across all digital touchpoints.

The new website translates the museum’s soul into an interactive format. Marrying modern web design with touches of tradition, we used the signature font and grid to frame content, and incorporated warm tones reminiscent of clay. The result is a visually rich, user-friendly site that guides visitors through exhibits and history.

The tote bag turns the brand identity into a carryable keepsake. We kept the design minimal yet meaningful with a subtle pattern drawn from pottery silhouettes.

In form and function, it’s a stylish everyday item that lets people carry a piece of Bát Tràng’s craftsmanship with them for every travel.