Studio
From the latest GenZ movement and behavior, Beck’s Ice gathers their expression to announce the new rebranding movement with authenticity, disruption and confidence. By unlocking new elements and breaking the previous appearance, Beck’s Ice becomes more relevant and true to its bold attitude ready for the new booming digital mediums, their Beck’Stage platform for underground culture & younger generations.
From the latest GenZ movement and behavior, Beck’s Ice gathers their expression to announce the new rebranding movement with with authenticity, disruption and confidence. By unlocking new elements and breaking the previous appearance, Beck’s Ice becomes more relevant and true to its bold attitude ready for the new booming digital mediums, their Beck’Stage platform for underground culture & younger generations.
Logo
Aiming for better presentation on shelves and various types of usages on print and digital mediums, the new logo unlocks new possibilities for deconstructing multiple elements into new formats of logos such as the new Beckey as a supergraphic icon and many new forms of logotypes.
Logo
Aiming for better presentation on shelves and various types of usages on print and digital mediums, the new logo unlocks new possibilities for deconstructing multiple elements into new formats of logos such as the new Beckey as a supergraphic icon and many new forms of logotypes.
Color Palette
Inspired by the 100% malt German beer formula, the new color palette is called “German Palette” with the striking new YellowZ as the new main brand color and black, red and white as supportive colors.
Color Palette
Inspired by the 100% malt German beer formula, the new color palette is called “German Palette” with the striking new YellowZ as the new main brand color and black, red and white as supportive colors.
Typography
Through its Beck’Stage festival, the brand focuses deeply on verbal communication such as rap, musical lyrics and trending verbal sayings. Therefore, typography naturally becomes brand key elements to visualize and design their messages. Together with Blaze Type & Colophon Foundry, our Type Associates developed a breakthrough Vietnamese version of Arges Black and Apercu, called Chillz Family for Beck’s Ice. The new branded font family has Chillz Display with “cheering diacritics” inspired by pouring and clinking moments when drinking and a new Beckslant (backslant) style supports the typographical expression and also, Chillz Apercu with multiple weights and styles as supportive ‘hypebeast’ body fonts.
Typography
Through its Beck’Stage festival, the brand focuses deeply on verbal communication such as rap, musical lyrics and trending verbal sayings. Therefore, typography naturally becomes brand key elements to visualize and design their messages. Together with Blaze Type & Colophon Foundry, our Type Associates developed a breakthrough Vietnamese version of Arges Black and Apercu, called Chillz Family for Beck’s Ice.
The new branded font family has Chillz Display with “cheering diacritics” inspired by pouring and clinking moments when drinking and a new Beckslant (backslant) style supports the typographical expression and also, Chillz Apercu with multiple weights and styles as supportive ‘hypebeast’ body fonts.
Initial Marks
To expand the new Beck’s Ice culture, a series of “initial marks” was created with meaningful typography, driving the brand forward about the content and how the content is displayed.
Initial Marks
To expand the new Beck’s Ice culture, a series of “initial marks” was created with meaningful typography, driving the brand forward about the content and how the content is displayed.
Packaging
We recreated the packaging layout again by opening a completely new side called “Beck’Side” for playful typography design and special collaboration. The design gives brands and marketers a new chance to express messages and campaigns on this canvas.
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Packaging
We recreated the packaging layout again by opening a completely new side called “Beck’Side” for playful typography design and special collaboration. The design gives brands and marketers a new chance to express messages and campaigns on this canvas.
The flavored variants are proposed concepts
Adaptation
HypeBeck Merchandise
Following “staying close to your crew”, the new merchandise system will stay close to streetwear culture with tag accessories for sneakers, streetwear clothing and hypebeast toys.
HypeBeck Merchandise
Following “staying close to your crew”, the new merchandise system will stay close to streetwear culture with tag accessories for sneakers, streetwear clothing and hypebeast toys.
Studio
Design firm M — N Associates
Creative Director Duy — N
Designer Phúc Trần, Anh Nguyễn, Anh Phạm
Producer Quân Nguyễn
Project Manager M — Lan
Typography
Chillz Display by Blaze Type
Chillz Apercu by Colophon Foundry
Photography
Photography Wing Chan
Digital Retoucher An Nguyễn
