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2F | Beer Garden is a well-known restaurant for Saigonese and local expats to hangout and enjoy the true Vietnamese traditional draught beer. The beer and food in here are truly delightful.

The restaurant is built with the quán concept in mind, hidden in a little big alley in District 1, in the front yard of a historic mansion, with an atmosphere that blends vintage, cosy and friendly vibes. It’s like you can taste Saigon right from your very first sip.

After two years, 2F aimed to expand to many new locations in Saigon, creating the need for a stronger identity system to be recognized in a sustainable way.

Concept

The concept was based on the brand’s name, 2F, which came from its original location at, 2F Nguyễn Thành Ý. This mansion is truly unique and when visited, gave you the experience of a perfect combination of sustainable architecture with strong and timeless materials.

Random tile pattern was applied repeatedly from the floors, to the yard and walls. Based on that inspiration, we created an unique stencil logotype for 2F. The identity is recognizable, yet strong and condensed.

2F | Beer Garden is a well-known restaurant for Saigonese and local expats to hangout and enjoy the true Vietnamese traditional draught beer. The beer and food in here are truly delightful.

The restaurant is built with the quán concept in mind, hidden in a little big alley in District 1, in the front yard of a historic mansion, with an atmosphere that blends vintage, cosy and friendly vibes. It’s like you can taste Saigon right from your very first sip.

After two years, 2F aimed to expand to many new locations in Saigon, creating the need for a stronger identity system to be recognized in a sustainable way.

Concept

The concept was based on the brand’s name, 2F, which came from its original location at, 2F Nguyễn Thành Ý. This mansion is truly unique and when visited, gave you the experience of a perfect combination of sustainable architecture with strong and timeless materials.

Random tile pattern was applied repeatedly from the floors, to the yard and walls. Based on that inspiration, we created an unique stencil logotype for 2F. The identity is recognizable, yet strong and condensed.

Visual system

It’s all about beer, which is always casual and always fun. The visual system created strongly based on the psychology of beer lovers, the moments of having fun together and making friends easier.

Portfolio Photography & Stylist Deto.
Interior & Moment Photography Hậu Lê.

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