M — N Associates‘ Executive Creative Director, Duy — N, has joined the jury of the Creative Culture Awards, Vietnam Rồng Xanh Awards 2026, the first award in Vietnam organised with the participation of the Ministry of Science and Technology and the Ministry of Culture, Sports and Tourism.

Entries opened nationwide on 8 October 2026 and close on 8 November. The Awards welcome localities, businesses, artists, creators, technology providers and educational organisations whose initiatives, products and Cultural IP bring heritage to life through contemporary thinking and technology. Projects are judged on Creativity, Technology, Experience and Impact across six categories: Heritage, Destination Brand, Cultural Industries, Innovation, STEAM and Impact. Results and the ceremony are expected in January 2027.

For Duy, the role is about discovering projects rooted in Vietnamese identity that create new experiences and benefit communities, from established names to promising new ideas. Under the theme “Creating Vietnamese Experiences, Living at the Pace of the World,” he encourages teams building something that fits to enter.