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QDP

Crafting Excellence Together

Manufacturing
— 2024

Overview

Quân Đạt began its journey in 1991 as a small workshop, gradually rising to become one of Southeast Asia’s most trusted names in façade engineering. For over three decades, the company has shaped skylines across Vietnam and the region with precision-built aluminium and glazing systems for high-rise buildings, airports, hotels, and industrial complexes.

Quân Đạt’s transformation into QDP – Quân Đạt & Partners marks a bold shift in strategy—one driven by global ambition, technological advancement, and sustainable construction. With a renewed focus on people-first collaboration, the brand embraces a future where engineering precision meets human connection. Under the new vision “Crafting Excellence Together,” QDP is committed to setting new standards in façade solutions while continuing to build lasting value with partners around the world.

With two state-of-the-art factories totaling 72,000m² and a team of over 600 professionals, QDP delivers more than 500,000m² of façade systems annually, backed by ISO and EPD certifications. Its expanding portfolio includes some of the region’s most iconic projects: Bitexco Financial Tower, Tan Son Nhat International Airport, Viettel HQ, CMC Creative Space, Regent Phu Quoc, Sathapana Tower, Wing Bank Tower, Norodom Business Tower, Chip Mong Tower, etc.

Now entering a new chapter as QDP, the company continues to redefine façade excellence — blending local legacy with global ambition. 

qdp.vn

Presentation board showcasing the QDP brand identity alongside project photography.

Scope Of Work

Brand Experience
Brand Insight
Brand Strategy
Brand Governance
Brand Identity: Naming — Design System — Film & Photography — Digital Experience

Logo

QDP’s new logo marks a bold step into its future as a global façade partner, capturing the spirit of innovation and precision through an abstract, industrial minimal form. The slanted structure integrates the letters Q, D, and P, creating a unique and instantly recognizable symbol.

Its angular composition reflects both the architectural language of façade systems and QDP’s commitment to forward-thinking design. Purposefully designed for clarity and adaptability, the logo stands strong across every application — from technical drawings to global tenders — embodying QDP’s ethos of crafting excellence together.

White safety helmet featuring the QDP logo as branded personal protective equipment.
Standalone QDP geometric brand symbol on a clean background.
QDP corporate logo combining the geometric symbol with the company wordmark.
QDP wordmark displaying the full company name, Quân Đạt & Partners.
High-rise building featuring large-scale QDP corporate signage on the façade.
Back view of a worker wearing a QDP-branded uniform with the company logo.

Typography

The QDP Font Family captures the brand’s balance of precision and presence. QDP Display, designed with NaN Foundry, features bold, angular letterforms inspired by the cuts and slants of architectural façades—ideal for headlines and standout visuals.

QDP custom typeface specimen featuring uppercase letters, numerals and display typography.
Large digital display featuring the QDP corporate identity in an office environment.

QDP Sans

Sharing the same characteristics, QDP Sans, a refined sans-serif built for clarity in long-form reading. With calm rhythm and high legibility across all sizes and modes, it brings quiet confidence to every application. Together, they form a modern, flexible system that reflects QDP’s spirit of innovation and craftsmanship.
QDP brand guidelines showcasing typography, layout principles and corporate messaging.
QDP aluminum profile system highlighting the company's architectural products.

QDP Numeric System

This custom numeric set is inspired by the angular cuts and slanted geometry of the QDP logo. Engineered with a bold, modular structure, the numbers mirror the brand’s architectural DNA while offering strong visual impact. Designed for internal use across uniforms, merchandise, and sports teams…
Custom QDP display numerals developed from the brand's geometric visual language.

Icon & Color Palette

QDP’s icon system adopts the same angular geometry and negative space technique as its logo, creating a cohesive, architectural visual language.

QDP’s extended color palette moves beyond its former identity, introducing a refined range of blues—from Deep Blue to Sky Blue—inspired by how the sky reflects and shifts across glass façades. This gradient-like system allows for greater flexibility and depth, seamlessly adapting across print, physical environments, uniforms, and digital interfaces.
QDP brand pattern derived from the geometric corporate symbol.
QDP wayfinding icon set featuring directional, accessibility and facility symbols.
QDP corporate color palette featuring primary and secondary blue brand colors.
Blue architectural panels featuring the QDP symbol as a branded graphic pattern.

Digital Experience

QDP’s digital experience is designed with a human-centric mindset—translating highly technical, industrial content into a clear, intuitive interface. From façade systems to product specs, every detail is presented with structured clarity, seamless navigation, and responsive layouts that work effortlessly across devices.
By blending technical depth with user-friendly storytelling, the platform empowers architects, engineers, and partners to explore QDP’s world with confidence and ease. It’s not just about showcasing expertise—it’s about making it accessible.
QDP corporate stationery and product catalog featuring the brand identity system.
Close-up of aluminum architectural profiles highlighting QDP's precision engineering expertise.
Presentation boards displaying applications of the QDP corporate identity system.

Wayfinding, Photography & Filming

QDP’s wayfinding system, film, and photography are all built around one core belief: people and partnerships are at the heart of everything we build.
 
From directional signage to factory documentation, every visual and experiential element highlights the human hands, eyes, and minds behind each innovation. By focusing on real collaborators—engineers, workers, clients—QDP doesn’t just showcase products, it captures the shared pursuit of excellence.
 
This human-centric lens ensures that even in an industrial context, the brand remains grounded, relatable, and deeply meaningful. It’s not just about façades—it’s about the people who craft them.
Back view of a worker wearing QDP-branded industrial uniform.
Freestanding monument sign displaying the QDP logo at the company entrance.
Industrial building exterior featuring the QDP brand identity and architectural signage.
Wide interior view of a modern industrial production facility designed for QDP.
QDP employee in branded workwear operating machinery in an industrial environment.
Worker operating industrial equipment while wearing protective gloves at a QDP facility.
Interior view of a large industrial warehouse operated by QDP.
Collage of QDP employees and production activities representing the company's operations.
Large digital stage display featuring the QDP logo and brand symbol.
QDP exterior signage displaying the corporate logo and the tagline "Crafting Excellence Together."
Contemporary high-rise office building associated with the QDP corporate identity.
Modern office tower representing the architectural scale of the QDP brand.
Glass office façade featuring the QDP logo integrated into the building exterior.
Credits
Branding firm: M — N Associates
Executive Creative Director: Duy — N
Project Manager: M — Lan
Creative Director: Anh Nguyễn
Senior Designer: Phúc Trần, Bảo Trương
Junior Designer: Khánh Trần, Thuận Lê
Junior Project Manager: Ly Nguyễn, Tân Nguyễn, Ngân Nguyễn, An Phạm, Châu Nguyễn

Copywriters: Thoa Cao
Producer: Tân Nguyễn, Thảo Nguyễn
 

Photography
Photography: Wing Chan
Cinematography: Lâm Uy Huỳnh

Typography
QDP Family: NaN Foundry