Six years after GUTA project marked our first recognition at The One Show, M — N Associates returns to the global stage with another meaningful milestone.

Our rebrand for QSAM has received a Merit Winner in Brand Identity / System at The One Show 2026, presented by The One Club for Creativity, one of the world’s most respected awards in design and creative communication.

This recognition also marks M — N Associates as the only Vietnamese studio awarded at The One Show 2026. It is a significant distinction for the studio, and a proud milestone for Vietnamese creativity to be acknowledged on an international stage.

From the outset, QSAM invited us to build more than a visual identity. The ambition was to create a system capable of carrying the spirit of Vietnamese art into a broader global conversation, contemporary in expression, yet deeply rooted in local culture. To see the project recognized on this stage affirms our belief that local stories, when shaped with clarity, honesty, and depth can resonate meaningfully across borders and cultures.