Our creative strategy is infused with the code of flawless sophistication, in order to give labels : a sense of distinguished leader as well as a perfect representation of complex and unique multi-brand environment. True high-end fashion brand has to be refined and discrete. It has an appreciation for details and sophistication, class and elegance. It is vital for the project to acknowledge and appreciate aesthetic values and aspirations of targeted audience in order to capture their serious interest.

Using the colon mark, which is to precede a list, the concept is opening a new vision following “vision within vision, fashion within fashion” spirit through the logo and creating a contrast mixing chemistry within the brand.
Within in the logotype, mix and match spirit is still applied by making the “L” character italic and well compositing with the rest of regular characters.

Everyone has a different point of view on fashion, just like people iris, unique and identical. Since the trademark is an opening vision colon, we took each featured details of each collection to create a sustainable system that could be delivered and applied on every medium.